and i report on the buildout of florida in the 80s. growth comes with constraints and costs. what are the hurdles going from 10,000 to 25,000 and double again. >> the best example is walmart. starting rate $17 an hour, short 125 people, $25 an hour overtime and but the challenge is we get 100 to 150 people a day looking for jobs. if you don't have housing you're not going to last and we're tired of people living in their cars and that type of thing, we regulated them out so we want to become, this play is going to be around for 50 years and so make an investment, build a town, a community. >> there's been a history of boom towns and bus towns. are you confident in the 50-year forecast? >> yes. >> you must have confidence. >> we do, we have information from sampson, a private equity platform we control in the energy shale and we have access to hess and haliburton and slumberge and it points to a 40 or 50-year -- >> can you give us the math in terms of are you renting properties, selling some properties, how much they're going to go for,